Staybridge Suites Internet City Dubai
Creating a home from home for extended stay guests
Growing our experience in extended stay
Following our work on Staybridge Suites in Manchester we were appointed to work on a new project for the brand in Dubai. The scheme comprises two extended stay service towers, one close to the financial centre (city), the other close to Internet City (beach).
Staybridge Suites Internet City is south of Dubai city centre, close to many beaches, Dubai Marina and the Emirates Hills.
One of the main challenges was the reconfiguration of the ground floor to move the main entrance which had previously been located on a difficult-to-access side street. We used creativity and our space planning knowledge to entirely revisit the guest journey from the new point of arrival, ensuring that the revised sequence of spaces is logical and functional.
As well as creating a more inviting and welcoming guest journey, moving the entrance allowed us to build a terrace space at the old entrance.
Visitors now enter the property through an arrival lobby space, which leads them towards the Reception, Pantry, and Charlie Lane, the in-house café. A feature spiral staircase has been introduced, providing a direct connection to the first floor.
The first floor is split into two distinct zones; one side of the feature staircase is the breakfast area with gathering table, the other side is more lounge-focused, with a living area, games space as well as the den which connects with the meeting rooms.
The design concept evokes a sense of calm with natural, clean and muted cues. A pared-back base palette throughout the property creates a warm, inviting residential feel. Inspired by the calmness of the nearby beaches, white oiled chevron oak flooring and natural oak timber panelling are accented with a palette of soft beige paint finishes creating a sense of calm and relaxation on arrival.
Uplit sheer curtains hug the area behind the green marble reception desk softening its strong stature. The deep green tones of the marble are inspired by the nearby emirates hills which is renowned for its lush green spaces.
In Charlie Lane, a palette of natural materials such as rattan and cane are combined with woven textiles and greenery to bring an additional layer of texture and interest to the space alongside locally inspired styling and artwork.
Pops of amber and reds within the loose furniture and soft furnishings are used to further connect the scheme to the locale, taking inspiration from Dubai’s history as a port trading in spices, rooting the scheme in the city’s wider history.
The feature spiral staircase with oak treads carries guests up to the first floor. Here, more intimate lounge and games spaces are featured, as well as the breakfast area which showcases the signature Staybridge Suites gathering table. Adjacent to this is The Den, a multifunctional lounge and workspace that connects to the main space via oversized pivoting oak screens.
The scheme for the apartments continues the pared-back base palette found in the public spaces. Warm oak tones are accented with light blue and rich green tones within fixtures and fittings, joinery and loose rugs. This palette reflects the views from the apartments, creating a connection to the location.
Playful elements, such as the dining pendants, pegboard, artwork and styling further enhance the residential feel of the spaces.
The furniture selected for the spaces is lightweight and easy to reconfigure, something that our client was keen to ensure to help guests personalise the spaces.
Awards and nominations
Serviced Apartment AwardsBest Interior DesignStaybridge Suites Internet City DubaiFinalist2022
- SRG Hospitality
- Dubai, United Arab Emirates
- Completed 2022
- Serviced apartments
- 225 apartments
- Courtsey of SRG Hospitality