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Hotel Villa Pamphili Roma 

An urban villa inspired by its parkland location

Interior Design

The Villa Pamphili includes 235 rooms, a swimming pool and spa, an innovative 1600sq m conference centre and a rooftop restaurant. The hotel won the International Hotel & Property Awards 2022 in the 'Hotel over 200 rooms in Europe’ category.

It is owned by Antirion SGR through the Antirion Global Comparto Hotel fund, and managed by Aries Group.

Following a complete renovation, we were asked to design the interiors. Our concept was inspired by the location, the 1970s architecture and the legendary Italian designer Gio Ponti.

To create a strong connection with the outdoor landscape, we relocated the hotel’s bar to a prominent location with a dedicated entrance, making it more accessible not only to guests but also to visitors.

The warm peach ambience of the bar merges into a lobby lounge wrapping around to the terrace at the rear with views of the surrounding park. The rigidity of the existing travertine column grid is softened by the insertion of joinery pieces and benches to create cosy pockets of seating. Bookshelves help to screen the grand bold green staircase that leads to the lower ground restaurant. 

Rich earthy terracotta shades, inspired by the local architecture and landscape, and timber finishes bring warmth and authenticity to the restaurant. The biophilic atmosphere is enhanced with outdoor bistro chairs and planting to echo and connect to the rich foliage of the garden. Bold stripes and contrasting Yves Klein blue ceilings work together to ground the volumes of the main spaces, while handmade tiles frame the show kitchen. 

"The reopening of the Villa Pamphili Hotel is a particularly significant moment for our company, but also for the city of Rome, which will certainly see the return of a flow of international tourists in the second half of the year. We are proud of the result we have achieved thanks to the collaboration with highly professional and competent stakeholders, and we are also proud to undertake this new adventure with a manager like Aries – a reliable and experienced partner."

Ofer Arbib CEO Antirion SGR

Influenced by modern Italian design, the standard guestrooms are composed of mint green and taupe colour blocking to the walls, punctuated by geometric painted artworks. The lines of the slatted headboards contrast with the curved joinery, itself topped with burgundy glass and accentuated with brass detailing. 

The top floor suites are surrounded by balconies with sun loungers and dining sets. The space has been opened to make the most of the view with floor-to-ceiling glazed windows, amplified by the use of full-height mirrors. Unexpected geometric murals provide the backdrop with soft curved headboards and joinery creating a meandering journey.

The curved design contrasts with the diagonal stripes used in the bathrooms and walk-in closets, creating a balance of shapes and colours. The bathrooms feature walk-in showers and bath pods to allow the guests to enjoy views of the outdoors while bathing. The pink tones of the textured tiles match the façade terracotta tones while timber framed vanities and shelving reflect the natural setting of the resort.

"Our design concept for Villa Pamphili was led by the ‘neighbourhood story’ of this special site. The location, the Mediterranean vibe and the existing 1970s period architecture provided the inspiration for a ‘Miami beach’ feel. This complemented the iconic Italian aesthetic; merging an urban city hotel with a villa resort to attract local and international leisure and business guests."

Design team Studio Moren

Awards and nominations

  • International Hotel & Property Awards
    Hotel over 200 rooms - Europe
    Hotel Villa Pamphili Roma
Antirion SGR
Rome, Italy
Completed 2021
235 keys
Andrea Artoni

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