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One 10 Cycle Studio 

One 10 is a boutique fitness, beverage and clothing retail offering that caters exclusively for the spinning lifestyle and is the first of its kind in London.

Completed in July 2017, this workplace and retail conversion is Studio Moren’s first venture into fitness studio design, providing full design services including interior design and consultant coordination.

The client’s brief was to transform an office retail space and basement in an existing mid/late 20th century building into a contemporary indoor cycle studio including a juice bar and retail space.

They asked for two distinct identities for their spin studios and a juice bar and clothing retail area on the ground floor that would appeal both to existing spin studio customers and passing trade.

It was important that these areas were all clearly defined but all clearly expressed the One 10 brand identity.

The ground floor, housing the reception, juice bar and retail space, is stripped back to reveal and enhance the building’s existing architectural features, exposing raw concrete ceilings and complementing this industrial look with poured concrete floors, exposed conduit lighting and all-black fittings against grey textured walls.

This pared-back and minimalist style contrasts with and highlights the two basement spin studios. The Nirvana studio, a black painted cork-lined room with vibrant cerise columns and colour-changing lights has a nightclub ambience, while the Paceline studio in a pared-back grey concrete with bright yellow feature lines creates the look and feel of urban cycle racing.

Bespoke neon signs throughout connect and infuse each area with the One 10 brand identity.

"It’s an exciting experience to design and develop a first-of-its-kind concept studio, bringing to life the ideas of an amazing group of people who have a vision of creating a spin lifestyle offering. It looks fantastic and I’m really proud of what our team achieved."

Design team Studio Moren
One 10
London, United Kingdom
Completed 2017
Sports & Leisure