J Hotel, Old Marylebone Road 

This 93-bed boutique hotel, developed for J Hotels, with ground level F&B outlet.

Work on the 30,000 sq ft hotel has started targeting an Autumn 2023 opening.

Our client’s vision is to redevelop this well-located site creating a unique hospitality experience. We are tasked with creating an exciting contemporary and efficient intervention that works within its context, and enhances the street level activities with the hotel’s public space.

The cleverly designed rooms offer the flexibility needed to match the expectations of the savvy city explorer, while the common space invites the guests to relax or grab a coffee to go.

Our scheme melds influence from the surrounding neighbourhood into a distinctive but complementary contemporary design. The design is higher than the existing office building was better matching the character, scale and hierarchy of the streetscape.

The materials integrate sympathetically into the diverse collection of periods and styles of the surrounding buildings. The front façade is predominately made of two types of stone: a light stone will bring visual attention to the façade’s projection, while a darker stone will blend with the darker elevations of neighbouring buildings.