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Hotel Du Vin, Stratford-upon-Avon 

Two Grade II listed Georgian townhouses were converted and extended to create this boutique 46-room Hotel du Vin in the cultural and historic centre of Stratford-upon-Avon.

Our brief was to develop an intriguing and refined interiors scheme to bridge the historic and new-build areas of the site, develop Hotel du Vin’s classic brand design style and reference the building’s sophisticated heritage and the Bard of Avon to engage guests.

Suite room

The design features the traditional Hotel du Vin touches that the brand is known for, but with a contemporary update. Many elements are bespoke to the Stratford site, but providing a common theme that will be taken forward to future projects. In the guestrooms, we used the period colours of the Georgian era alongside feature wallcovering referencing Shakespeare’s pathetic fallacy.

In the public areas, much of the original brickwork of the Georgian townhouses is left exposed to create an expressive backdrop for the scheme. A rich colour palette influenced by the bespoke carpet, which takes its inspiration from the nearby Forest of Arden, is used throughout. Herringbone cross-sawn oak timber flooring links the old and new buildings and injects a traditional feel to contrast the contemporary furniture and detailing.

The junctions between the new and old buildings are expressed by concealed lighting. Carefully located coffer lighting accentuates the texture of the existing brickwork and enhances feature metal ceiling tiles. Focused lighting in the joinery showcases key styling items such as locally-sourced vintage glassware that references the Hotel du Vin brand.

“The client was keen to return to Hotel du Vin’s heritage, and to develop an intriguing scheme that would invigorate the property and attract potential local and tourist clientele alike. Our design plays with irreverent modern elements within the historic fabric, and subtly references Shakespeare in artwork and styling without being too obvious.”

Design team Studio Moren
Malmaison & Hotel du Vin
Straford-upon-Avon, United Kingdom
Completed 2018
46 keys
Amy Murrell