Studio Moren secures planning permission for 905 key hotel
Studio Moren was part of the team which secured planning consent on behalf of Frogmore and C1 Capital for one of London’s largest new hotel projects - a 905-room hotel for Hilton replacing the existing 404-room Hilton London Olympia on Kensington High Street, London.
Working with Elliott Wood, Applied Energy, Phil Allen Design, DP9 and Gardner Theobold, the design which retains part of the existing structure on site, is sustainability and biodiversity led. The concept offers an innovative flexible hotel room model which allows multiple connecting rooms to meet guest requirements and changing seasonal demand.
The existing hotel evolved from linking 3 separate buildings, with consequent accessibility issues and compromised guest and servicing experience. With the client and the design team keen to pursue a strategy to retain as much of the existing structure as possible, all options to preserve embodied carbon and maximise operational energy efficiency were considered and integrated with the retained concrete structure of the largest building component.
Aside from the environmental benefits of the publicly accessible roof garden, the comprehensive planting scheme will transform a grey, urban, built-up series of roofs into a green and verdant urban landscape.
The planning committee report positively praised the proposal stating that “The scheme is well considered and provides a high-quality building which would positively contribute to the wider townscape when compared to the existing building, which has little architectural merit. Overall, the development would respect the existing context, character and appearance of the surrounding townscape and would contribute positively through the architecture and general urban form of the building. The development would be of the highest architectural quality and has been designed to be functional, robust, attractive, inclusive, and secure. The building responds well to the architectural style of the surrounding area …and would achieve the highest standards of architecture and design.”